Who We Serve

All Contractor serves three audiences in the home services channel: contractors and dealers (HVAC, plumbing, electrical, roofing, and generator companies), distributors who want stronger dealer marketing across their networks, and manufacturers seeking a co-op-compliant partner to strengthen their dealer base. We provide marketing, AI, training, consulting, and merch to all three.

Our five core trades are HVAC, plumbing, electrical, roofing, and generator sales and service. HVAC is our deepest expertise — our founder Chris Smith is a licensed HVAC contractor who ran his own contracting business — but our programs apply across all four trades and adjacent home services.

Both. Revenue size is not the qualifier — fit and integrity are. We work with owner-operators and growing multi-location businesses at every stage of revenue. What matters is that you’re honest, want to do the right thing, and are a good fit for what we offer.

Start on our solutions page, or skip straight to Schedule a Call. Most contractors begin with one of our five pillars — marketing, AI, training, consulting or merch — and grow into more as the work earns it.

Yes. Partnership engagements are structured differently from individual dealer engagements — co-branded programs, network-wide training, co-op execution, and channel strategy. Start on the distributors page, or Schedule a Call.

Five pillars: Marketing (websites, SEO, paid search, content, direct mail, video, social, reputation), AI (call handling, lead qualification, AI marketing and content), Training (owner, marketing team, CSR, and dispatcher training), Consulting (growth consulting, marketing audits, fractional CMO), and Merch. You don’t have to buy all five.

Yes — 100%, in writing. Your website, your domain, your ad accounts, your data. If you leave us tomorrow, you walk out with all of it. This applies to every dealer engagement, including programs run through distributor or manufacturer partnerships.

Often, yes. We’re recognized partners with major HVAC manufacturers, and we know the co-op approval rules and follow them. When creative is manufacturer-approved, dealers can typically claim co-op credit for programs we run.

No. Your dealer stays your dealer. We’re the growth partner behind the scenes — your relationship and your name come first. Referring a dealer to us should strengthen your standing with them, not weaken it.

We work with multiple manufacturers, including competing brands, and multiple distributors across non-overlapping geographies or product lines. We respect competitive boundaries — no sharing of specifics across competing brands, and we don’t actively serve direct distributor competitors in the same market.

Three ways. First, we came up in the trades — our founders ran an HVAC contracting business before starting this company in 2006. Second, radical transparency: if we did it, you can see it. No magic boxes, no mystery dashboards. Third, we build capability instead of dependency — every engagement leaves your team more capable than we found it, and you own everything we build.

Schedule a Call.  Contractors: bring your current marketing situation and where you want to grow. Distributors and manufacturers: bring your network details and the gaps you’re trying to close. Either way, you’ll get honest counsel — even if the honest answer is that we’re not the right fit.