Meet the team, the story, and the values behind All Contractor.
built from experience
We Came Up inthe Trades.That Changes Everything.
All Contractor was built by an HVAC contractor and a marketer who watched the industry get hounded by agencies selling shortcuts. We started this company in 2006 to do it right.
"We treat every contractor's business like our own. That's not a tagline. That's how the company was built."
the people who started it all
Meet the Founders
Chris ran anHVAC company. Michele built themarketing. Together they built All Contractor Marketing.
Chris and Michele Smith have been working in HVAC for more than three decades — first running an HVAC contracting business of their own, then helping hundreds of other contractors run theirs better. They founded All Contractor Marketing in 2006.
Chris Smith
Chief Executive Officer
Michele Smith
Chief Operating Officer
how it all began
Why We Started This Company
We gottired of watchingcontractors get ripped off.
When Chris and Michele owned their HVAC business, they saw the marketing industry up close. Smooth-talking salespeople. Inflated promises. Mystery dashboards. Contracts that locked contractors in and accounts they didn't actually own. Marketing budgets that disappeared into a black box every month.
After they sold the HVAC company, they had two choices: go to a different industry, or use what they'd learned to help other contractors avoid what they'd been through. They started All Contractor Marketing in 2006 to do exactly that.
20 years later,
hundreds of contractors have been through our doors.
The work has expanded — from websites and direct mail to AI, training, and consulting- the reason we started hasn’t changed.
For 20 years we were All Contractor Marketing. That name described what we did. It didn't describe what contractors needed from us anymore.
AI is reshaping the trade. Contractors are being hounded by agencies promising magic. The work has expanded well past marketing — into training, consulting, and helping contractors own the next chapter of their growth. The shorter name reflects that. We're not just a marketing shop anymore. We're an ally for the whole business.
The name is shorter. The work is bigger. However,some things remain the same.
The same founders you’ve always known
The same values we’ve always operated by
The same people answering when you call
what we believe
Five Things We Operate By. Every Day. With Every Contractor.
These aren't aspirational. They're thestandards we hold ourselves toand the ones a contractor can hold us to.
Stewardship over service. We act like the contractor's business is our own. Decisions get made based on what's truly best for them — even when it costs us short-term revenue.
Transparency by default. If we did it, you can see it. No magic box, no mystery dashboards, no "trust us, it's working."
Teach, don't just deliver. Every engagement leaves the contractor more capable than when they started. We make them able to own their growth — not dependent on us.
Honest before easy. We tell contractors what they need to hear, not what they want to hear. We push back on unrealistic goals and name the hard truth when it matters.
Faith in how we work. We operate with the integrity our faith calls us to — how we treat clients, vendors, and each other when no one is watching.
how we’re different from the rest
Most Agencies Sell Magic. We Sell Ownership.
You Own the Assets
Most marketing companies hold contractor assets hostage. They own the website, the domain, the ad accounts, the tracking, the data. If you leave, you leave with nothing.
We do the opposite. You own everything we build for you. Your website. Your domain. Your accounts. Your data. If you ever decide to leave, you walk out with all of it. In writing.
You Gain Capability
Most marketing companies promise leads. We promise capability. The contractors who work with us leave more capable than they started — with stronger marketing systems, smarter teams, and a clearer view of their own business than they had before we showed up.
Behind every strategy, campaign, and success story is ateam committed to your growth.
For more than two decades, our team has partnered with contractors across the country to solve marketing challenges, generate qualified leads, and build stronger businesses.
We've been part of the home services industry for three decades and built relationships across HVAC manufacturers, distributors, and dealer networks.
The points below highlight a few of the things thatset us apart.
Manage co-op marketing programs for distributors and hundreds of HVAC dealers
Distributed team — most of our budget goes to our clients' marketing, not our office
Founder Chris Smith holds a Georgia HVAC license & is an author of three HVAC business growth books.
who we serve
Home Services Contractors Who Want to Do This the Right Way
We work primarily with HVAC, plumbing, electrical, and generator contractors. Owner-operators to multi-location businesses. Revenue size doesn't decide it. Fit and integrity do.
We also work with the distributors and manufacturers who refer contractors to trusted growth partners. If you're a dealer network, OEM, or wholesale group looking for a marketing ally you can put in front of your contractors, we can talk separately.
We work with contractors across the United States & Canada with a distributed team. Chris still holds his Georgia HVAC license (CR109199) — once you've held the wrench, you don't put it down for good.
