Past Webinar Recordings

Managing an Effective Co-Op Marketing Program

HARDI Webinar

This recorded webinar shows HVAC distributors how to build and manage a co-op marketing program that increases dealer participation, maximizes manufacturer funding, and drives measurable business growth. Learn practical strategies for administering co-op dollars, supporting your dealer network, and turning marketing investments into stronger results.

The session covers co-op program structure, fund allocation, claim submission, compliance, performance tracking, and ways to simplify participation for dealers while avoiding common mistakes. Ideal for distributor owners, marketing teams, and channel managers, this recording provides a proven framework for strengthening dealer relationships and making the most of every co-op dollar.

HVAC Social Media Strategy

This recorded webinar shows contractors how to turn social media into a lead generation tool instead of simply posting content and hoping for engagement. Learn proven strategies to build trust, increase local visibility, and convert followers into qualified customers.

The session covers content planning, platform selection, video marketing, community engagement, and posting strategies that keep your company top-of-mind with homeowners. Ideal for owners, managers, and marketing teams, this recording demonstrates how to build a consistent social media presence that strengthens your brand, generates more leads, and supports long-term business growth.

HVAC Websites

This recorded webinar helps contractors understand what truly drives calls, booked jobs, and long-term business growth online. Learn how effective websites, proven marketing strategies, and AI search optimization (AIEO) work together to increase visibility and turn more website visitors into qualified leads.

The session covers website structure, messaging, user experience, AI search, and measurable marketing strategies that help contractors evaluate their current performance and identify opportunities for improvement. Ideal for owners, managers, and sales teams, this recording provides practical insights for building a stronger online presence and generating more business.

HVAC Marketing Fundamentals

This recorded webinar simplifies marketing by explaining what actually drives calls, booked jobs, and consistent business growth. Learn the core marketing strategies that help generate steady lead volume, stay competitive during slower seasons, and focus on the investments that deliver measurable results.

The session covers practical, easy-to-understand marketing concepts for dealers, owners, and sales teams looking to improve their strategy. Watch the recording to gain actionable insights, evaluate your current marketing efforts, and build a stronger foundation for long-term growth.