BLOG, Webinars & More
Resources
Knowledge that helps you grow. Browse expert articles and resources built specifically for HVAC, plumbing, electrical, generator, roofing, and home service professionals.
Long-form, in-depth guides on the topics most contractors get wrong — from the Honest Guide to HVAC Marketing to AI for Contractors.
Free calculators and assessments — Marketing ROI Calculator, Lead Value Calculator, AI Readiness Assessment.
What’s inside
Explore the Library
A glossary, a blog, and webinars — all open and free.
Everything below is built to make contractors more capable marketers. Dig into whichever category fits where you are right now.
Glossary
Plain-English definitions of every marketing and AI term a contractor will encounter.
Webinars
Practical webinars that help contractors improve their marketing, generate more leads, and stay ahead of what works.
why we publish this
Two Reasons We Give it All Away
The agencies that prefer contractors stay in the dark aren’t our competition — they’re our opposition. The industry gets healthier when contractors understand what good marketing looks like.
We wrote it for ourselves first — sharing it publicly costs us little.
We want contractors to be capable — whether they hire us or not.
Get New Resources as They’re Published
Get new blogs, webinars, and reports as they’re published. No daily newsletter pressure — we email when we have something worth your attention.
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Frequently Asked Questions
Are these resources really free?
Yes — no paywall, no required signup for most of them. We’ll ask for an email to send certain reports or tools, but the resources themselves are open.
Do I have to be a client to access the guides?
No — anyone can read them.
How often do you publish new resources?
Blog: weekly. Major guides: a few per year. Tools: as we build them.
Who writes the resources?
Our team. Chris and Michele Smith have authored extensively. Senior strategists contribute on specialty topics. Everything is reviewed for accuracy before publication.
Are these resources sponsored?
No. We don’t run sponsored content. When we mention specific vendors or tools, we say honestly why we recommend (or don’t recommend) them.
Can I share the resources?
Yes — share freely. Link back if you can.
Can I reprint or republish?
With attribution and a link back, generally yes. Email us for explicit permission for major reprints.
Will my email be sold or shared if I subscribe?
No. We don’t sell or share subscriber data.
How do I unsubscribe?
Unsubscribe link in every email. Immediate.
Are there resources for distributors and manufacturers?
The current library is dealer-focused. Distributor and manufacturer resources are in development.
How do I get started with All Contractor after reading?
SCHEDULE A CALL. The resources are the public version; the conversation is where we go specific to your business.
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Ready for an Honest Conversation?
No pitch. No pressure. Just a 30-minute call to see if we're the right fit. If we're not, we'll tell you who is.
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