Frequently Asked Questions

We're the trusted ally for home services contractors — marketing, AI, training, and consulting under one roof. We came up in the trades: 30 years in HVAC and home services, and 20 years marketing for contractors since 2006. We're built by people who've done the work, not marketers who found a vertical.

Yes. We rebranded to All Contractor because the work outgrew the name. We're still the same team, same people, same principles — we've just expanded beyond marketing into AI, training, and consulting. Nothing about your existing agreement, pricing, or account team changed with the name.

HVAC, plumbing, electrical, roofing, and generator businesses — owner-operators up through growing multi-location companies. Revenue size isn't the qualifier. Fit and integrity are.

Three things: we build capability instead of dependency, we show our work instead of hiding behind dashboards, and we tell you the truth even when it costs us the engagement. Most agencies that promised leads in 2010 aren't around anymore. We are.

Four steps, and we show our work at each one. Diagnose — we ask before we pitch, and if we're not the right fit we'll say so. Plan — real scope, real numbers, written down. Build — you see what we're doing as we do it. Teach — we leave you more capable than we found you.

No. After the initial engagement, we're month-to-month. You can fire us with 30 days' notice. We'd rather earn your business every month than lock you into a contract you can't leave.

No. Most contractors start with one thing — usually marketing or an audit — and add others as the work earns it. We won't push you into services you don't need.

Yes. If what you want isn't going to work, or we're not the right fit, we'll say so out loud — even if it costs us the engagement. If someone else is a better match, we'll point you to them.

It depends on what you actually need, which is why we scope and price each engagement individually rather than selling packages. A 30-minute call is the fastest way to get a real number.

Book a 30-minute call — no pitch, no pressure. We'll ask questions, give you an honest read on where the leverage is, and tell you whether we're a fit. Call (404) 419-6884 or schedule time with Ann.

Yes- 100% in writing. Your website, your domain, your ad accounts, your data. If you leave us tomorrow, you walk out with all of it. No hostage-taking. 

They go with you. We build on assets you own, in accounts under your name. Leaving is a handoff, not a demolition. That's the whole point of how we set things up.

No mystery dashboards, no black-box ad spend, no “trust us, it's working.” We give you itemized reporting on what we did, what it cost, and what it returned. If we did it, you can see it.

Plain-language reporting tied to real outcomes — what ran, what it cost, and what it produced. No vanity metrics dressed up to look like wins.

No, and we're upfront about that. We don't promise lead numbers. We guarantee the standard of our work, the transparency of our reporting, and that you'll own everything we build. Anyone guaranteeing specific leads is selling you something.

Websites, SEO, paid search, content, social, reputation management, direct mail, video, and the proprietary tools we've built ourselves. All built around your business and owned by you.

Absolutely. Websites are still a big part of what we do — we've built hundreds for contractors. We'll build it on a platform and domain you own, so it's yours for good.

Yes. We're designed to make your team more effective, not replace them. If you don't have a team yet, we can run things until you do — then teach them what we know.

Yes — traditional local SEO plus newer answer-engine and AI-search optimization, so you show up in Google, the map pack, and AI tools like ChatGPT Search and Perplexity.

It depends on the channel. Paid search can produce calls quickly; SEO and reputation build over months and compound. We'll give you honest timelines up front instead of promising overnight wins.

Where it earns its place, and we name it when we use it — AI call handling, lead qualification, marketing automation, and content, all with human control. No hype, no AI for the sake of saying you have it.

No. AI handles after-hours calls, overflow, and repetitive inquiries so your CSRs can focus on higher-value conversations. It supports your team; it doesn't replace them.

You do. Every model we use, every prompt we build, every piece of data processed — visible to you, owned by you, and exportable by you. No black boxes here either.

Training built around what your team actually needs — owners, marketing staff, CSRs and dispatchers, and AI skills for everyone. We offer custom programs, cohorts, and on-demand courses, and every engagement leaves your team more capable than it started.

A senior marketing leader who works with your company part-time — strategy, oversight, and accountability — without the cost of a full-time hire. Good for contractors who need senior leadership but aren't ready for a six-figure salary.

A structured diagnostic of your current marketing — every channel, every dollar, every vendor — ending in prioritized recommendations. It's the honest starting point for many of our engagements.

Yes — that's a big part of what we do. We're a partner you can stand behind. When your dealers grow, you grow, and we never compete for your relationship or make you look bad for the introduction. Reach out about a referral partnership.

We become the trusted growth partner you can recommend across your dealer network. We respect your brand standards, make co-op dollars traceable, and help your dealers build stronger businesses that represent your brand better. Let's talk about your network.

Dealers are contractors we serve directly with marketing, AI, training, and consulting. Distributors and manufacturers are partners — we help strengthen the dealers in their network through referral and co-marketing relationships. Different channels, same standard of honesty.