build a better team
Training
Industry-specific training designed for HVAC, plumbing, electrical, generator, roofing, and home service contractors to strengthen leadership, improve operations, enhance customer service, and increase profitability.
Why it's different
Training Built for the Trades, by People Who’ve Been in Them
Most training is generic business content dressed up for whoever's in the room.
Ours isn't. It's built by people who came up in the trades, taught with examples from your industry, and designed to send your team back to work with tools they'll actually use. Here's what sets it apart.
Built by practitioners: Chris has a Master's degree in adult training and 30 years in the trades.
Trade-specific: we don't teach generic business courses. Every example, every case is from the contractor industry.
Action-oriented: Trainees leave with playbooks, scripts, and templates- not just notes.
Honest assessment: We tell you which team members got the value and which need more help.
Webinars
All Contractor offers live and on-demand webinars designed specifically for HVAC, plumbing, electrical, roofing, generator, and home service professionals.
Each session delivers practical, industry-focused training on topics such as marketing, artificial intelligence, business growth, leadership, operations, customer experience, and emerging technologies. Led by experienced industry experts, our webinars provide actionable strategies that contractors, distributors, and manufacturers can implement immediately to improve performance, make better business decisions, and drive long-term growth. Whether you're joining live or watching a recorded session, you'll gain valuable insights tailored to the unique challenges of the home services industry.
Why training is a pillar
We Don’t Sell Services. We Sell Capability.
Most agencies want you dependent — the less you understand, the longer you pay. We built the opposite into how we work. Training sits alongside marketing, AI, and consulting as a core pillar because a contractor who understands their own business is the whole point.
Teach, Don’t Just Deliver.
Finish a year with us and you'll understand your marketing, your AI, and your operations better than when you started
That's true even if it means you could eventually run more of it in-house
Training is one of our five pillars because making contractors more capable is how we work, not an add-on
Training expectations
What We Train
Whoever needs to level up, we've got a program for them.
Good training isn't one-size-fits-all. An owner needs different things than a CSR, and a marketing team needs different things than someone touching AI for the first time. So we built training for every seat in your business — from the corner office to the front desk. Start wherever the need is greatest.
Owners & Operators
Strategic decision-making, marketing literacy, AI literacy, financial mindset, and how to hold vendors accountable
Marketing Teams
For contractors with in-house marketers — bringing them up to current best practices in SEO, paid, content, social, and AI-assisted workflows
CSRs & Dispatchers
Call handling, qualification, scheduling, and the customer experience that turns a service call into a long-term relationship
AI for Contractors
Practical, no-hype AI training for everyone on the team — from owner to office staff
Cohorts & Workshops
Group training programs that bring contractors together to learn alongside peers
On-Demand Courses
Self paced courses for individual roles and topics
How training Actually Works
From Where They Are to Where They Need to Be
Training only counts if it sticks. So we don't just hand your team a stack of slides and wish them luck. We start by learning where they are, build around what they actually need, and stay with them until the knowledge holds.
Diagnostic: What does your team know now? What do they need to know?
Curriculum: Custom or off the shelf, whichever fits
Delivery: Live (in person or virtual), recorded or hybrid
Practice and feedback: Real work, real coaching, not just slides
TRAINING SOLUTIONS
Here's the Path
Get Training In Your Inbox
Webinar recaps you can put to work the same day, new courses and continuing-education offerings, industry updates, and resources built for contractors, distributors, and manufacturers. One email when there's something worth your team's time — no filler, no daily spam.
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Frequently Asked Questions
Do I have to be a client to use your training?
No. Training is available as a standalone service.
Can I train just my CSRs?
Yes. Specific role-based training is available.
Is training in-person or virtual?
Both. Most engagements are virtual; some include in-person sessions or workshops.
How long does a training engagement take?
Cohorts: typically 6-12 weeks. Workshops: 1-3 days. On-demand courses: self-paced. Custom: scoped to your goals.
How much does training cost?
Depends on the scope. Cohorts and workshops have per-seat pricing. Custom engagements are scoped per business.
Will training disrupt my team's daily work?
Designed to fit around the work, not interrupt it. Most live sessions are 60-90 minutes; on-demand sessions are available anytime.
What if my team is already trained?
Then we won't sell you training. We'd rather audit your team's actual practices than re-teach what they know.
What if I’m the only one who needs training?
That’s most owners. Owner-specific training programs are part of what we do.
What about technical trades training (HVAC service skills)?
We don’t train technical HVAC skills — that’s what manufacturers, distributors, and trade schools handle. We train business, marketing, AI, and customer-experience skills.
Will I get materials I can reuse?
Yes. Every engagement leaves you with reusable playbooks, scripts, and templates.
let’s talk
Ready for an Honest Conversation?
No pitch. No pressure. Just a 30-minute call to see if we're the right fit. If we're not, we'll tell you who is.
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