proof, not promises
Results
Proven results demonstrating measurable growth, increased leads, stronger brands, and higher profitability for home service businesses across the country.
The Angle
How We Approach Case Studies
Most contractor marketing case studies are theater. Round numbers. Details withheld.
We do it differently.
Real Details
Minus the names because privacy still matters.
Real Numbers
Yes, even the messy parts.
What Went Wrong
Alongside what went right.
Contractor-Approved
Nothing goes up without their sign-off.
If a contractor doesn’t want their story public, we won’t publish it. They’ve earned their privacy.
proof
Featured Case Studies
What You’ll Find in Each Case Study
The strategy we recommended and why.
The contractor’s starting point — including the parts that weren’t going well.
What we actually executed (and what we tried and abandoned).
The numbers, in honest detail.
What we’d do differently next time.
The contractor’s words about working with us.
Team 1
Two and a half years of steady, high-efficiency growth. A 16.4x closed ROAS on $342K of spend produced $5.6M in closed revenue, a 0% cancel rate, and a $2,670 average ticket. The Google LSA phone channel books at 36% — the highest-quality source in the account.
HVAC
alabama
HVAC
south georgia
Team 2
An explosive scale-up. Closed revenue grew 16,390% to $5.1M while cost per paying customer barely moved (+0.9%). Average ticket rose 568% to $2,462 — the clearest sign that marketing pulled in higher-value jobs, not just more calls.
HVAC
florida
Team 3
A lean, high-efficiency account: $13.6K of spend returned $205K closed at 15.1x ROAS, with the lowest cost per paying customer in the group ($110). Nearly the entire potential ($208K) was closed ($205K) — very little revenue left on the table.
Where the Numbers Come From
All numbers in our case studies come from sources we can document:
Google Analytics / Google Search Console
Ad platform reports (Google Ads, Meta, etc.)
Booked job records and revenue reports
Client CRMs (ServiceTitan, FieldEdge, Housecall Pro, etc.)
Reviews and review platform data
Booked job records and revenue reports
We don’t use averaged or extrapolated numbers. If we can’t source it, we don’t publish it.
want to know more?
Frequently Asked Questions
Are the case studies real?
Yes. Real contractors, real details, real numbers from documented sources.
Why don’t you have hundreds of case studies?
Because we only publish what the contractor agreed to publish. Many of our best-results clients prefer privacy. We respect that.
Can I see results for a contractor in my specific market?
Reach out — we may be able to share specific cases that match your situation. Some specifics stay confidential.
Do you have cases for a specific trade?
We have cases across HVAC, plumbing, electrical, roofing, and generator. Specific trades are featured as contractors agree to publication.
Are these your best results, or your average?
A mix. We don’t only publish blowout wins. Some of the most useful case studies are mid-range wins with honest explanations.
Can I talk to a featured contractor?
Sometimes — depends on the contractor. We coordinate references when both parties are willing.
What if a contractor’s results weren’t great — would you publish that?
Only with their consent. We’ve had engagements that underperformed; honesty with the contractor about that is required. Publishing the underperformance publicly isn’t.
Why don’t you publish revenue numbers?
Some contractors share them, some don’t. Where shared with permission, we do.
What does “client-approved” actually mean?
The contractor reads the case study before it goes live, requests changes, and gives explicit written approval to publish.
Can I see what the engagement looks like without committing?
Yes — the case studies show the work. Also see our process and how we engage.
Do you have video case studies?
Yes — where the contractor agrees.
How do I get started?
Book a call. Today’s case studies were once first conversations.
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Client Name
Brief summary of what we did and the headline result.
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Client Name
Brief summary of what we did and the headline result.
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Client Name
Brief summary of what we did and the headline result.
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Client Name
Brief summary of what we did and the headline result.
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Client Name
Brief summary of what we did and the headline result.
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Client Name
Brief summary of what we did and the headline result.
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No pitch. No pressure. Just a 30-minute call to see if we're the right fit. If we're not, we'll tell you who is.
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