SAME TEAM, NEW NAME
Why We Rebranded
Learn why we built the All Contractor brand around one purpose - to help contractors, dealers, distributors, and manufacturers grow through expertise, innovation, and measurable results.
What changed
A Name, an Address, and a Description
That’s it. The work itself, the people doing it, the values behind it — all the same. We changed the name on the door, the web address, and the way we describe what we do. Everything that actually matters stayed put.
Shortened Company Name
The web address - allcontractormarketing.com to allcontractor.com
From “marketing for contractors” to marketing, AI, training, consulting, and merch.
WHAT DIDN'T CHANGE
The Things That Matter Stayed
Still true today:
The Founders
Chris and Michele still own and lead the company.
The Location
Our homebase continues to be in Atlanta, Georgia.
The Values
Stewardship over service, transparency by default, teach don’t just deliver, honest before easy, faith in how we work.
The Promise
We tell the truth, give you ownership of everything we build, show our work, and stay around.
The tagline: Your True Ally
A Stance, Not a Slogan
“Your True Ally” isn’t a slogan we picked because it sounds good.
A vendor sells you something and moves on. An agency runs a campaign and reports a number. An ally has skin in the game — and stays around for the second act, and the third. We’re choosing to be the ally most contractors don’t think they can find: the harder, quieter answer, the one still here in five years.
What stays the same about working with us:
The team you know is still the team — same people, same phone numbers, same approach.
Your account access, contracts, and assets are unchanged.
Email addresses migrate to the new domain over the second half of 2026; old addresses forward for six months.
Reporting, communication, and project management workflows stay the same.
THE VISUAL IDENTITY & WHAT'S NEXT
Modern but Grounded
The rebrand isn’t just a new logo. The whole visual identity was rebuilt to feel modern but grounded — confident without being trendy, contractor-credible without being corporate. New colors, new typography, new photography direction. For brand assets and usage guidelines, distributors and partners can contact us directly.
We launched the rebrand publicly on July 15, 2026, ahead of the major industry events that follow. From there, the work continues — same as it has for 20 years. Run great campaigns. Build great websites. Use AI honestly. Train our clients’ teams. Tell the truth. The new name doesn’t change the job. It just describes it more accurately.
WHY NOW
Three Reasons
The work expanded, the market shifted, and the shorter name is simply more honest.
In 2006, “All Contractor Marketing” described us perfectly. Two decades later, our work covers five pillars, not one — and the role we play for our best clients is closer to a trusted ally than a marketing agency.
The Work Expanded
Our work now covers five pillars, not one. We help contractors implement AI, train their teams, and consult on growth strategy that has nothing to do with marketing. A name that says “Marketing” undersells three-quarters of what we do.
The Market Shifted
Channels are fragmenting, AI is reshaping how marketing works, and contractors are being hounded by agencies promising leads with no transparency. Most don’t need another vendor — they need a partner who’ll guide them through what comes next.
The Shorter Name Is Honest
“All Contractor Marketing” was a description. “All Contractor” is a position. We’re for all contractors — across the whole picture. The shorter name doesn’t try to list everything we do. It just says who we’re for.
want to know more?
Frequently Asked Questions
When did All Contractor Marketing become All Contractor?
The public rebrand launched July 15, 2026.
Is All Contractor a new company?
No. Same company, same owners, same team. We changed the name to reflect that our work has expanded beyond marketing.
Why did you drop “Marketing” from the name?
Marketing is now one of five things we do, alongside AI implementation, team training, and consulting. The old name described one-quarter of our work.
What’s the new website address?
allcontractor.com. The old domain (allcontractormarketing.com) redirects to the new one.
Will my email contacts still work?
Yes. Email addresses on the old domain forward to the new domain for six months. The team is migrating to @allcontractor.com addresses in mid-2026.
Did my contract change because of the rebrand?
No. All existing contracts remain in effect under the new brand. The legal entity behind All Contractor and All Contractor Marketing is the same.
Are you a different company now or just a new name?
Same company. Same ownership (Chris and Michele Smith). Same team. Same values. Just a name that better describes what we do today.
What does the new tagline “Your True Ally” mean?
It’s our promise. A vendor sells you something and moves on. An ally has skin in the game and stays. We chose “ally” because we wanted a word that captured the kind of partnership we’re trying to be.
Will the existing service pages still work?
Yes. Old service URLs redirect to the new structure under /solutions. Nothing breaks for clients or partners.
Does the rebrand mean prices are changing?
No. The rebrand is a brand and positioning change, not a pricing change. Pricing decisions are made client-by-client based on what we agree the work should be — same as always.
How can I see the new brand in action?
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