Case Studies

Two and a half years of steady, high-efficiency growth. A 16.4x closed ROAS on $342K of spend produced $5.6M in closed revenue, a 0% cancel rate, and a $2,670 average ticket. The Google LSA phone channel books at 36% — the highest-quality source in the account.

An explosive scale-up. Closed revenue grew 16,390% to $5.1M while cost per paying customer barely moved (+0.9%). Average ticket rose 568% to $2,462 — the clearest sign that marketing pulled in higher-value jobs, not just more calls.

Aggressive, profitable growth — $116K of spend returned $1.68M closed at a 14.5x ROAS. Book, match, and paying-customer rates dipped as volume surged, which is the honest tradeoff of fast scaling and the exact place to focus next: convert more of the new volume.

The strongest ROAS in the group at 19.2x closed, achieved in just four months. Cost per paying customer dropped 50% to $130 even as spend climbed — a textbook efficient launch. The LSA phone channel books at 42%.

A lean, high-efficiency account: $13.6K of spend returned $205K closed at 15.1x ROAS, with the lowest cost per paying customer in the group ($110). Nearly the entire potential ($208K) was closed ($205K) — very little revenue left on the table.

Solid, honest growth — closed revenue up 359% and paying customers up 121% at an 8.6x ROAS. The flag: cancel rate jumped to 13.5%. That's real money leaking out after acquisition, and it's the single highest-value thing to fix here — which is exactly why we surface it instead of hiding it.