meet the co-founder & ceo
Christopher Smith
Gain practical insights from Christopher Smith on marketing, technology, AI, leadership, and business growth—all designed to help home service professionals stay ahead in a changing industry.
The Trades-First Background
He Hasn’t Just Consulted on This Industry. He’s Been in It.
Chris started in refrigeration repair in 1989, the year he graduated high school. He worked his way up — tune-up technician at Coolray Heating & Air in Atlanta by 1995, licensed HVAC contractor by 1997, owner of his own residential and light-commercial HVAC company by 1997.
For most of a decade he was doing the work that contractors do every day. Diagnosing on-call. Building system designs across kitchen tables. Running a service team. Making payroll. Selling comfort one homeowner at a time. That experience is the foundation of every recommendation Chris makes to contractors today.
WHY IT MATTERS
Credentials
He's done the work. Here's the proof.
Georgia Conditioned Air License #CR109199
Held since 1997,
still active
Founded his own residential & light-commercial HVAC company (1997 - 2006)
Co-founded All Contractor Marketing
2006, rebranded to All Contractor in 2026
Co-led All Contractor to the Inc. 5000
No. 160 nationwide, No. 11 in advertising & marketing, 2,597% three-year growth
Bachelor’s Degree in Organizational Management and Leadership
Master’s Degree in Human Resources and Adult Training
What Chris Has Written
Six Books on Growth and AI in the Trades
Six Steps To Grow Your HVAC Business
A practical playbook for HVAC owner-operators ready to grow from a one-truck shop into a real business — operations, marketing, finance, hiring, accountability, and exit.
An Exhaustive Guide on AI for the Contractor
A no-hype, no-jargon guide for contractors trying to figure out where AI actually belongs in their business — and where it doesn’t.
Get Rich in HVAC:
The Insider Secrets
A candid look at how HVAC owners actually build wealth — the strategies that work, the traps that wipe out a decade of work, and the math nobody explains until it’s too late.
The Two AI Field Guides
Everything a Contractor Needs to Know About AI Generated Graphics and AI Generated Videos — what’s possible, what’s not, what’s legal, what it costs, and what’s still hype.
What Chris Is Known For
A 30-Year Track Record in HVAC
Telling contractors the truth, even when it costs the deal. Showing real numbers from real businesses.
Whether he's speaking, consulting, or developing AI-powered solutions, Chris remains focused on one mission: helping contractors build stronger companies, make smarter decisions, and create long-term value.
want to know more?
Frequently Asked Questions
Who is Chris Smith?
Chris Smith is the co-founder and Chief Executive Officer of All Contractor. He’s a licensed HVAC contractor (Georgia #CR109199) who ran his own HVAC business before founding All Contractor with his wife Michele in 2006.
Is Chris still a licensed HVAC contractor?
Yes! Chris's Georgia Conditioned Air License #CR109199 has been held since 1997 and is still currently active.
How many books has Chris Smith written?
Six:
- Six Steps To Grow Your HVAC Business
- Get Rich in HVAC: The Insider Secrets
- How to Get Rich Selling & Buying HVAC, Plumbing and Electrical Companies
- An Exhaustive Guide on AI for the Contractor
- Everything a Contractor Needs to Know About AI Generated Graphics
- Everything a Contractor Needs to Know About AI Generated Videos.
Does Chris Smith speak at industry events?
Yes. Chris speaks at HVAC industry events, distributor meetings, trade association conferences, and private contractor groups. Topics include HVAC growth, contractor marketing, and practical AI for the trades. For speaking inquiries, contact us.
Can I hire Chris directly for consulting?
Chris’s direct consulting time is limited. The All Contractor team applies his approach across every engagement. The starting point is a call with our team.
What’s Chris’s educational background?
Bachelor’s in Organizational Management and Leadership. Master’s in Human Resources and Adult Training.
How do I get started?
Schedule a Call, or call (404) 419-6884. Bring the questions you didn’t feel like you could ask your last vendor.
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