our solutions
Consulting
Strategic consulting built specifically for HVAC, plumbing, electrical, generator, roofing, and home service contractors to improve business performance, streamline operations, develop growth strategies, and maximize profitability.
consulting
Our Consulting Services
Sometimes what you need isn't more marketing — it's a clear head in the room to tell you where the leverage actually is. Our consulting comes from people who've run contractor businesses, not just advised on them. Whether you're mapping the next five years, auditing what you've got, or need senior marketing leadership without the full-time cost, here's where to start.
Growth Counseling: Strategic counsel on what to do next — pricing, services, geography, M&A, exit. For owners thinking beyond the next 90 days.
Marketing Audit: A structured diagnostic of your current marketing — every channel, every dollar, every vendor — with prioritized recommendations. The starting point for many engagements.
Fractional CMO: A senior marketing leader, working with your company part-time, without the cost of a full-time hire. Strategy, oversight, accountability.
consulting our way
What We Mean by Consulting
Consulting in this industry usually means a slide deck and a vague set of recommendations. Then the consultant moves on, the deck goes on a shelf, and nothing changes.
01
Been in Your Boots
We have actually run contractor businesses. Not just consulted on them.
02
From the Field, Not the Sidelines
We stay close enough to execute the recommendations, not just deliver them.
03
The Honest Answer
We're honest when the answer isn't more marketing or more spend- sometimes the answer is fewer truck rolls or a different hire.
04
Straight Talk
We tell you what won't work.
You want a senior advisor on retainer without bringing one on payroll
Do i need consulting?
When Consulting Is the Right Starting Point
Consulting (vs. marketing services directly) often fits when:
You don't know what's actually broken.
You're between marketing partners and want a clean diagnostic.
You're contemplating major changes (new services, new markets, succession, sale).
You've outgrown your current marketing approach and need a new strategic frame.
You want a senior advisor on retainer without bringing one on payroll
more than a deck
What's Different
Plenty of consultants will hand you a polished deck and send an invoice. Ours is grounded in people who've actually run contractor businesses and their marketing — and it comes with a plan you can act on, an honest read on whether you even need it, and clearly defined outcomes instead of an open-ended retainer.
Consulting You Can Actually Use
Practitioner-Led
Chris ran a contracting business. Michele ran its marketing. The consulting is grounded.
Action-Oriented
We don’t deliver decks and disappear. Recommendations come with implementation paths.
Honest Scope
We’ll tell you when consulting is overkill and a marketing audit alone is what you need.
No Retainer-and-Hope
Consulting engagements have defined outcomes.
Want to know more?
Frequently Asked Questions
What’s the difference between consulting and marketing services?
Marketing services execute the work. Consulting diagnoses what work to do and how to evaluate it. Many engagements combine both.
How much does consulting cost?
Highly variable by scope. A marketing audit is a defined, time-boxed engagement. Fractional CMO is monthly retainer. Growth counseling varies.
Do I have to commit long-term?
No. Many consulting engagements are time-boxed (3, 6, 12 months). Some are project-based. We don’t believe in indefinite retainers.
Will I work directly with Chris?
For some engagements, yes. Most consulting is led by senior strategists with Chris and Michele involved in key decisions. Direct Chris time is available at premium engagement levels.
Is consulting included with marketing services?
Strategic guidance is baked into ongoing marketing engagements. Formal consulting (audits, fractional CMO, growth counseling) is separate.
Can I get consulting on something that’s not marketing?
Yes — pricing, services, hiring, exit planning, succession. Anywhere our experience applies.
Will you bring outside experts when needed?
Yes. We have a network of trusted specialists (accountants, legal, M&A advisors). We bring them in when the work warrants.
How long is a typical consulting engagement?
Marketing audits: 3–6 weeks. Growth consulting: typically 3–12 months. Fractional CMO: 6 months to multi-year.
Can my partner or leadership team be involved?
Yes — and we recommend it for any meaningful engagement.
What’s the deliverable?
Depends on the scope. Marketing audits produce a written report. Growth counseling produces a strategic plan plus ongoing counsel. Fractional CMO produces ongoing oversight and decision-making.
What if I disagree with the recommendations?
Then we talk. The recommendations are ours to make; the decisions are yours. We’ll back you up once you’ve decided.
How do I get started?
Book a call. We’ll surface whether you need consulting, services, or just a referral elsewhere.
let’s talk
Ready for an Honest Conversation?
No pitch. No pressure. Just a 30-minute call to see if we're the right fit. If we're not, we'll tell you who is.
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