A New Name, Two New Titles, and The Same Promise.
About Our New Name
After 20 years as All Contractor Marketing, we've shortened our name to All Contractor.
Here's why:
marketing is about half of what we do for contractors now. The other half — AI implementation, training, consulting, and branded merchandise — didn't fit inside the old name. So we shortened the name to match the work.
Two More Things Are Changing
For the past two years I've led our AI work — building it into how we operate and how we help contractors use it. We're becoming an AI-enabled company, and that direction now sits at the top of the organization.
I've held my Georgia HVAC license since 1997, ran my own heating and air company for nine years, and I've written six books on growing a contracting business and using AI in the trades.
My approach is simple: no buzzwords, no empty promises. I'll tell you where AI is worth your investment and where it isn't.
01
Chris Smith
STEPPING IN AS CEO
Michele led this company as CEO for 20 years. Operations, delivery, making sure you get what you were promised — that's what she's always done best, and now it's her full-time job title.
2021 Inc. 5000
No. 160 in America · No. 11 in advertising & marketing
02
Michele Smith
STEPPING IN AS COO
What's Not Changing
You own your data, your accounts, and your assets. Always have, always will.
If we did it, you can see it. No mystery numbers.
The people you work with are the same people.
Your contracts, pricing, and campaigns continue exactly as they are.
The new name, logo, and website are live now at allcontractor.com. Our emails will come from the new shortened domain — same people, new address.
Wondering what this means for your business?
Grab 30 minutes with Ann Matheis
If you want to talk through what this means for your business — or you've been wondering where AI actually fits in a contracting company — Ann will give you a straight answer.
Thanks for 20 years. The name got shorter. The commitment didn't. We look forward to continuing to serve and grow with you for many years to come.
P.S. Michele and I still own the company, same as day one. This isn't an acquisition, a merger, or new investors. It's the two of us building what contractors need next.
